Projects

Projects

Coexist is the name of a book that I wrote and created during my second year of college. The project involved typography, book-binding, illustration and writing.

The Iadt Graduate Exhibition was a live project involving branding, exhibition, environmental, digital and print design.

Concept:
This project focuses on the mods and the rockers of the sixties. Having written the content for the book, I explored the notoriously problematic relationship between the two subcultures. Although the mods and the rockers were at war with each other, neither subculture could have been at strong and unique without the other. They 'coexisted'. I explored collage and clashing patterns as a visual representation of the way in which the two sides contrasted, yet worked strongly against each other.
Imagemaking:
The patterns and colours used in my images have a very obvious clashing look, just as the mods and rockers clashed. The cut and paste feel of the imagemaking is borrowed from the era during which these subcultures existed.
Cover:
The motif used in the collages throughout the book also covers the book itself. The name of the book is revealed through a die-cut belly band.
Typography:
I used a clean, light sans serif font to represent the mods and a contrasting heavy serif font to represent the rockers.

Emma Kate Butler

emma@designbycake.com