Projects

Projects

The Heritage Council identity was a project that involved brand design, typography, photography and UX/XI design.

The Heritage Council identity was a project that involved brand design, typography, photography and UX/XI design.

Brief

Concept

This project involved the re-branding of The Heritage Council. The organisation wanted a brand that was contemporary and that reflected their values and what they stand for.
The concept for the Heritage Council identity shown above is strongly linked with the importance of an emotional connection felt between the people of Ireland and Irish heritage.

Identity

The logo was created with the intention of representing the nurture and security the council provides for our heritage. The use of the typeface Baskerville and the blues in the colour scheme present a respectful and traditional visual language, juxtaposed with the contemporary vibrant pink.

Campaign

The campaign for the identity revolves around stories. The posters were created with the intention of reminding the viewer that there is a story behind everything, and the viewer can discover the stories about their own local town by taking part in Heritage Week.

App

This story-telling theme also runs throughout an interactive app in which users can discover stories about their own town.

Emma Kate Butler

emma@designbycake.com